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Trade Marketing Intern

March 2021 - April 2022

cosnova is one of the largest cosmetics companies in Germany with brands such as essence and catrice. They develop new products for their brands essence and Catrice at top speed where every year, 50% of the standard range is exchanged. cosnova has never conducted or commissioned animal testing in its history and, together with essence and Catrice, is listed with PETA Germany and PETA International. The entire product range of the brands essence and Catrice is 100% free of microplastic particles.

  • Preparing Order Forms for retailers such as CVS, Ulta, Shoppers Drugmart, etc. 

  • Supported the sales teams to execute effectively with customers and retailers

  • Building relationships with key suppliers, retailers, and third-party merchandisers

  • Executed and followed up on trade marketing plans with distributing partners

  • Being the liaison between the clients and brands

  • Assisted in seasonal update tasks, contributing to the successful implementation of planograms, placement plans, marketing materials, and product libraries to ensure consistent and effective execution of seasonal resets at selected retailers nationwide

  • Coordinated and resolved replacement requests (displays, inserts, and reline kits) for multiple retailers (CVS, Ulta, Shoppers Drugmart, etc.), maintaining strong relationships and preserving the brand's reputation with customers

  • Ensured on-time delivery of products, comps, artwork, visuals, and fixture components to retailers

  • Provided active support to the sales & marketing teams to enable the achievement of business objectives

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